A landing page is a page on your site that is designed
to convert visitors into leads and sales.
- It has a form that allows you to capture a visitor’s information in exchange for an offer of some sort. Perhaps a free gift, discount etc.
- The main purpose of the landing page is to convert visitors into leads (ie a homepage with a form on it does not count as a landing page because it serves other purposes as well).
- Can also be used as a sales page sending visitors to a product to buy either directly from you or as an affiliate link to sell someone else’s product. Will have a strong CTA (Call to Action) button.
- Will support any form of advertising by explaining in more detail what cannot go in an advert. Such advertising is as effective for everything from classified newspaper adverts to Google Adwords