Choose your own path
What Can Our Online System Be Used For?
A Specific Product
A Specific Service
Ideally this is with a properly crafted website that clearly shows visitors exactly what you do, where you are and how you can help them.
But even the best website needs supporting. If your website is not professionally produced and constantly managed and few small business websites are, the chances are that you receive very few random visitors.
This is because they do not find you.
They do not find you because they are not looking for you, what they are looking for is someone to solve a problem for them. Let’s face it, every business exists in order to fulfil a need.
Therefore your website needs to contain the common search terms and keywords related to solving that problem or need, whatever it may be.
Our experience with working with many different types of small business owners from plumbers to restaurant owners and everything in between, that this is almost NEVER the case. No matter how well your website is constructed, it needs to be managed to meet changing systems, differing customer demands and evolving fashions.
Few websites owners will ever do this. Changing and managing a website can prove costly and actually quite difficult and is frequently a task beyond most small businesses through cost or expertise.
We use specific keyword phrases that people searching on the internet use. We discover these though individual research related to your business and your location and incorporate them into each of the 3 marketing channels described above.
If you are a plumber in Bristol UK for example we will research Google searches people make relating to plumbers and Bristol and create unique keyword phrases incorporating all the search terms.
This tells Google exactly what your Landing Page, Video and PDF are all about. We also optimise your images with the keywords, something 95% of website designs fail to incorporate and is a further potent weapon in search engine listings.
We make your business stand out with the search engines and offer this unique form of multi-channel marketing to supplement what you already have.
Whereas the landing page that we create and host for you is a web presence in its own right, you can also link any form of advertising that you do to it in order to help pre-sell your business.
Unlike a website which by its very nature must have diversity in order to describe your business fully, the landing page must have no distractions but focus totally on the task of telling customers only what you want them to know. You can have more than one plan if you wish geared to different aspects of your business to laser focus that aspect.
An example for our plumber could be Emergency Plumber in Bristol with a dedicated page, video and PDF exclusively for that topic.
Our plumber could have another dedicated to Boiler Repair or Bathroom Installation,
Transpose that into what you do in your business and you can begin to see just how incredibly powerful this system is.
Add that to our years of expertise in SEO (Search Engine Optimisation) and you can begin to see what this system can do for your business.
In the first place, we leave your website well alone whether it is good or bad and supplement it with our own supporting system that is designed and created around your business.
This system is not about changing your website or building you a new one, it is far less complicated.
Our online marketing and lead generation system consists of 3 parts
A properly designed Landing Page unique to you that contains all your contact details and business details all leading back to you with email, telephone and website contact. Importantly, this landing page will be fully keyword optimised for the main keywords and phrases for your business. In other words the search terms customers or clients use to find your type of business.
This landing page will be hosted by us on our website at https://localtradesguide.co.uk
A short video promoting your business that will contain all the information about your business and will also contain the relevant keywords and phrases and will “Message Match” your landing page.
We are experts at optimising videos and have a very high success rate at reaching page 1 of Google.
This video will be hosted on our YouTube channel and monitored regularly to ensure its description remains up to date
Halifax HX3 8QA.
Avenida de Malaga,
Ciudad Quesada, Alicante 03170 Spain