What Is A Landing Page?

Put Simply Any Web Page A Visitor Can Arrive At Or Land On First.

It is effectively a standalone web page distinct from your main website that has been designed for a single focused objective.

Designed With Small Businesses in Mind

If You Advertise - You Need A Landing Page

What Are Landing Pages?

Landing Pages are single web pages designed to exclusively promote a business, service or product without distractions.

A good landing page contains no adverts, social media links, popup or menus that can distract visitors but focuses entirely on one purpose.

BOOSTS ADVERTISING CONVERSIONS

PROMOTES A SPECIFIC PRODUCT

PROMOTES A SPECIAL OFFER

What You Get With Our Landing Page System

fabulous design

Personalised content

fully responsive

Inclusive hosting

SSL (https) secured

low monthly cost

Own Website link

Tap To Call (Mobiles)

Direct email link

your contact details

all queries go to you

ongoing support

The Real Benefits of a Properly Constructed Landing Page

  • Focuses visitors to where you want them to go
  • Directs YOU on what your are trying to sell
  •  Builds customer trust
  •  Reduces bounce rate on your primary website
  • Avoids wasting advertising revenue
  • Removes any possible confusion in visitors minds
  • Avoids distractions from the real aim of the campain
  • Avoids any other outbound link to detract from your conversions.

If You Advertise Anywhere a Dedicated Landing Page Is Essential

In the simplest sense, a landing page is any web page that a visitor can arrive following a click through or following a link.

However, when considering landing pages within the field of marketing and advertising, it’s more relevant to consider landing page as being a stand alone web page and not part of a main website. Though a could be if you are a one product business!

A landing page is a web page designed for a single focused objective.

This means that your landing page should have no global navigation to tie it to your primary website, but should focus entirely on the primary objective of the page without distractions.

Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an enquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement. (see Wikipedia description)

What Makes Our System Unique and Effective

  • We create your high quality landing page as a focused single page web page concentrating specifically on what you want to promote. This can be business promotion or an individual product.

  • You supply the text and images direct or we can pull them from your website

  • We create local SEO structure within the text and images to get your web page indexed by Google etc.

  • Your landing page is uploaded and hosted and managed on our server

  • The web url link is sent to you for use in your marketing and advertising and you use this url link to send traffic there.

Unique Aspects No Other Directory Listing Offers

  • There is no leakage to other landing pages on our site as visitors cannot see any other page but yours. Therefore any advertising you do retains exclusivity.

  • There are no distractions for respondents to your advertising.

  • No navigation away from your page except to your website or contact details

  • No social media links

  • No horrible pop-up advertising.

You receive a beautifully constructed and clean web-page focused totally on your message

What Does A Landing Page Do?

The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended goal.

This goal can range from selling a single product or service, which would support an advertising campaign or to boost a mailing list or to get people to contact you for a quotation or something similar.

Many marketers would have you believe a landing page is simply any page a visitor lands on after clicking through an advertisement or promotional link. That’s incorrect.

While countless campaigns use a variety of website resources (like homepages, “About” pages, or “Contact Us” pages) as landing pages, that does not make them landing pages.

Think of it this way: You could use a towel to take a cake from a hot oven, but that doesn’t make your towel an oven mitt.

Similarly, directing visitors to your homepage or “Contact Us” page doesn’t make those pages landing pages

A landing page is a standalone web page, disconnected from a website’s navigation, created for the sole purpose of convincing a visitor to act (to sign up, buy, download, etc.).

As businesses become more data-driven, landing pages become more popular for their ability to deliver high ROI. Research has shown that companies using 40 or more landing pages generate 120% more leads than those using less than 5.

The interpretation of that data is simple: If you want more conversions, you need more landing pages. And there are two major reasons why

Each landing page should only have one goal.

If your landing page is built for the purpose of getting prospects to sign up for a free trial of your service, it shouldn’t also attempt to convince them to download a report. Two CTAs (Click to Action) of “Download” and “Sign up” will steal conversions from each other. Instead, it’s better to build a separate page for each.

This practice is based on research that shows what happens when people are presented with too many choices.

No matter how good your landing page, if you offer more than one buying choice you will reduce your potential sales for each of them.

Your advert says 50% off Car Service – Your landing page should show just that with only an outbound link to the actual offer.

Outbound links

These are any links that drive users off your landing page. There should be no outbound links in your logo, in the body of your page, or any links in a navigation menu (because you should not have a navigation menu.

The only link that should drive visitors off the page is the one in your call-to-action button. When they click it, your visitors should be directed to the next step in the conversion process — whether that’s another landing page or a “thank you”

The Real Benefits of a Properly Constructed Landing Page

  • Focuses visitors to where you want them to go
  • Directs YOU on what your are trying to sell
  •  Builds customer trust
  •  Reduces bounce rate on your primary website
  • Avoids wasting advertising revenue
  • Removes any possible confusion in visitors minds
  • Avoids distractions from the real aim of the campain
  • Avoids any other outbound link to detract from your conversions.

Why Every Promotion Needs Its Own Landing Page

There are two major reasons every promotion needs its own landing page. Both highlight why it’s a bad idea to direct visitors to your homepage, or a generic page on your website like “About” or “Contact us.” They also highlight how landing pages can generate more conversions for any business. Here are those reasons:

User expectations need to be met with message match

When a prospect clicks through your advertisement or promotional link, they’ll have certain expectations for the landing page. It’s your job to meet those expectations with something called “message match.”

Never underestimate how a person’s buying behavior can be influenced by their feelings. So always keep in mind how you’re making someone feel – whether you’re talking to them directly, or they’re reading your landing page copy.

What is message match?

Message match is how much consistency two pieces of a PPC or an Advertisement for example, have.

A PPC or even newspaper ad  campaign with strong message match would have a lot of consistency between the actual advertisement copy and the landing page that it leads to. That consistency can come in several forms: matching headlines and text, calling attention to parts of the landing page copy that are mentioned in the ad, and using matching images (if your ad campaign includes them).

I hope that’s not too confusing but to put it very simply – If an advert mentions discounted anti-wrinkle cream from Nivea, thren that is what the landing page must show. It is pretty rare that a Home Page or any other website page can be that focused.

Your Landing Page must have

  • Your brand logo is on the landing page.
  • You use the same images on the landing page as you do in the ad.
  • Your landing page headline and copy matches the corresponding ad headline.

Without strong message match, your landing page visitors won’t trust you. And if they don’t trust you, they’ll bounce before they convert

Why A Landing Page is Vital

If you advertise anything anywhere, in the modern world people will check you out online.

You have only a few seconds to capture their attention and a landing page is designed to do just that.

Focused entirely on message matching your advert the landing page answers their queries instantly

Unlike a website which needs menus, social media links, contact pages etc. a landing page has none of these.

Types of Landing Page

Business Promotion

An effective single page website dedicated to promote your business of any type or size. Low cost alternative to a website or an effective supplement to an existing website

Lead Generation

Designed to market any individual service you offer. From central heating installation to dental implants, creates marketing support online. Used to generate leads and enquiries

Click Through

If you are advertising a specific product a good landing page will give anyone responding full detailed information about that product and nothing else with a "BUY" link call to action

The Benefits of Using Video on Landing Pages

Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

A study by eyeviewdigital.com shows that using video on landing pages can increase conversion by 80%. You can see more examples about it in their case studies.

People have been glued to TV screens since the middle of the 20th century. Video on the web has had a similarly dramatic impact on the way content is consumed, resulting in YouTube becoming the web’s “second search engine”.

Some reasons why video can lift your landing page conversion rates

  • Videos increase the length of time people stay on your page, giving your brand message longer to sink in.
  • If you feature yourself or company employees in the video, the trust factor is raised significantly.
  • People are lazy and prefer to watch vs. read.

Out Landing Page System offers a full package of Landing page and video on one page. Furthermore the video is available for you to embed anywhere you wish.

A landing page is a page on your site that is designed

to convert visitors into leads and sales.

  1. It has a form that allows you to capture a visitor’s information in exchange for an offer of some sort. Perhaps a free gift, discount etc.
  2. The main purpose of the landing page is to convert visitors into leads (ie a homepage with a form on it does not count as a landing page because it serves other purposes as well).
  3. Can also be used as a sales page sending visitors to a product to buy either directly from you or as an affiliate link to sell someone else’s product. Will have a strong CTA (Call to Action) button.
  4. Will support any form of advertising by explaining in more detail what cannot go in an advert. Such advertising is as effective for everything from classified newspaper adverts to Google Adwords

About us

We are UK based but operate worldwide with clients in UK, Europs, USA and Autralasia

We design and build websites for small businesses

We have been in business since 1989

Building websites since 2010

A Websitze Company