Google Just Put “Not Secure” Warnings on Websites that Don’t Have SSL

What Does It Mean To You

We Can Sort This Out Fast For You

What Can You Do About It

Google made an update in October 2017

One that penalizes sites that don’t have something called an “SSL Certificate”

In laymen’s terms, an SSL certificate is what makes a website secure. To put it simply: Google will prioritize sites that are secure – and penalize those that aren’t. Unsecured sites will also have a warning. Yes, the dreaded “Unsafe Website” Warning. NOBODY wants that, trust me.

Who wants their website to have this displayed when people visit it?

It is pretty certain that customers might (and probably will hit the exit button when they see that warning! Therefore, businesses owners NEED to secure their sites or they can lose business. A local business website without an SSL certificate could be losing hundreds, even thousands of dollars, every month, to their competitors! Here’s where you can save the day for business owners who know they have a problem and don’t know where to turn. Penalisation has not happened yet thank goodness, nut it is certain to sometime in the coming year. So you still have time to secure your site before it happens.  

Do I Need a SSL Certificate For My Website?

You Need a SSL Certificate If You

  • Have a login page anywhere on your site
  • Have a membership site or store any personal information about customers or clients
  • Take any direct payment through credit card interface or save customers details prior to using a payment processing service

You Do Not Need an SSL Certificate Yet If

  • Your website does not have a login page
  • Has no direct payment gateway
  • If you use third party payment providers such as Paypal on your site then there is no direct payment gateway

If you do not have https/ssl however your website will still be shown as insecure by all the browsers and that could discourage users.

The Reason For SSL

What Is SSL and Why Do I Need It?

SSL is the Central Nervous System of a Secure Internet

It protects from hackers your sensitive information as it travels across the world’s vast computer network system.

SSL is essential for protecting your website, even if it doesn’t handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users’ personal information.

image

SSL Encrypts Sensitive Information

The primary reason why SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it. This is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.

SSL Provides Authentication

In addition to encryption, a proper SSL certificate also provides authentication. This means you can be sure that you are sending information to the right server and not to an imposter trying to steal your information. Why is this important? The nature of the Internet means that your customers will often be sending information through several computers. Any of these computers could pretend to be your website and trick your users into sending them personal information.

SSL Provides Trust

Web browsers give visual clues, such as a green padlock icon or a green bar or a “SECURE” sign, to make sure visitors know when their connection is secured. This means that they will trust your website more when they see these icons or statements and will be more likely to buy from you. SSL providers will also give you a trust seal that creates greater trust for your customers. HTTPS also protects against phishing attacks. A phishing email is an email sent by a criminal who attempts to impersonate your website. The email usually includes a link to their own website or uses a man-in-the-middle attack to use your own domain name. Because it is very difficult for these criminals to receive a proper SSL certificate, they won’t be able to perfectly impersonate your site. This means that your users will be far less likely to fall for a phishing attack because they will be looking for the trust indicators in their browser, such as a green address bar, and they won’t see it.

image

Disadvantages of SSL

Overall, the disadvantages of using SSL are few and the advantages far outweigh them. It is critical that you properly use SSL on all websites. Proper use of SSL certificates will help protect your customers, help protect you, and help you to gain your customers trust and sell more.

The main disadvantages are

SSL Certificates Cost Money

They need to be paid for annually for authentication and to ensure that the site remains a genuine site. A provider of SSL services needs to charge for this facility and if you are using a service like ours, we need to charge too.

SSL Certificates Can Be Complicated To Install

There needs to be a very formal pattern followed to ensure that a SSL certificate is properly installed and validated. In addition if you are converting from an existing http site to a https site there is almose certain to be issues with existing links, images and configuration that need to be resolved before you recive the lovely green padlock

Https Can Slow Your Website Down

Because the information that you send has to be encrypted by the server, it takes more resources than if the information was not encrypted. The performance difference is barely noticable for smaller websites but becomes more apparent for for web sites with very large content and number of visitors. But this can be overcome with improved hardware which would be a very small investment to such a company with very high website traffic.

Don't Leave It Too Late - You Need To Act Fast

Send Us An Enquiry First

We Want You To Know You Can Trust Us

Your website is vital to your business and you need to know it is in safe hands. We will not ask for payment until you make a formal order. The SSL certificate lasts for 12 months and will be automatically renewed with no administrative  involvement on your part required. In order to secure your website we will need to have your website and your host login details so it is essential that your trust us beforehand.  We will gve you our phone number and personal email once you have sent your enquiry.