Landing Page Types

What Types of Landing Page Are There?

We have described below the various landing page types for information purposes. We tend to use only 2 (sometimes 3) of these options in our small business landing page system. If you are a small business and don’t wish to read through this page

Building a landing page is one thing, but building the right landing page is something else completely. The term “landing page” encompasses five different types of pages:

  • Squeeze page
  • Splash page
  • Lead capture page
  • Click-through page
  • Sales page

Which one you build will depend on your goal and where your prospect is in the buyer’s journey. A sales page used at the top of your funnel will fail to convert its visitors nearly 100% of the time, while a squeeze page in its place will see much more success. Learn how the five types of landing pages fit into your marketing funnel and when to use each:

Squeeze page

The top of your marketing funnel is an unsure place for both you and your prospects. At that point, they’re not sure that you’re the right solution to their problem, and you’re not sure that they’re seriously interested in your product or service.

The way to find out, according to a majority of marketers, is via email. An overwhelming 96% say that email address is the most important piece of information to capture on lead gen forms:

To do this effectively you will need to have a form of autoresponde/email capture system in place. There are several companies offering this service. However they can be quite expensive and may not be required for your type of business.

We can advise and recommend a solution should you want to collect customers’ email addresses

Splash page

Normally, prospects click through a paid advertisement with the expectation that they’ll be directed to a landing page on which they can evaluate your offer. That’s not the case with a splash page.

Instead, visitors land on a splash page after being redirected by you, the advertiser, for one of a few different purposes (which you’ll learn in a minute). Here’s an example of a splash page that Forbes often redirects its visitors to when they click on a link to a featured article:

For small business, Splash Pages generally do not provide much value, so we tend not to use them for this market.

Lead capture page

Lead capture landing pages are the most versatile and widely used of the five landing page types. These can be used at the top, middle, and bottom of your funnel. Their main distinguishing characteristic from other landing page types is their form, which every lead capture page needs to accomplish its goal: capture leads.

Click-through landing page

Click-through landing pages are most valuable at the bottom of your funnel for warming up your leads to a particularly high-scrutiny offer. They can be used at all stages, but most often they pre-empt pages that feature the most friction-causing element known to marketers: the credit card form.

This landing page type allows visitors to read persuasive information about an offer without being distracted by the terrifying “buy” button. If and when they click through, they’re directed to a page where they can claim the offer via a form.

Sales page

Of all landing page types, the sales page is the most difficult to get right; and that’s because it goes after the conversion that’s most valuable to marketers and most intimidating to visitors:- the sale.

For that reason, sales pages must include every element. That means they can be monstrous as a result.

The tendency therefore is that sales pages are incredibly long and often repetitios and have a high bounce rate before the sale action is reached.

With our small business system we tend not to offer sales pages for this reason

Check out  the Websitze Landing Page Solution and Pricing for small businesses